Ms. Business for the People
From Live Activation to Digital Conversions
PROBLEM
Before working with us, Ms. Business needed to create a high-touch brand experience at Invest Fest to boost visibility and credibility, convert event attendees into long-term customers for her tax strategy and financial programs, implement a seamless follow-up funnel to nurture leads post-event and drive sales, and position herself as the go-to tax expert through interactive digital experiences. To address these challenges, we built a full-funnel strategy, connecting the Invest Fest activation to a post-event webinar and challenge series, ensuring that every touchpoint effectively converted engaged audiences into paying clients.
SOLUTION
At Invest Fest, we designed a high-energy, interactive booth experience to attract and engage attendees, incorporating branded social media moments for organic visibility and on-site financial Q&A sessions to position Ms. Business as an authority. To capture high-quality leads, we offered early access to her upcoming programs and implemented a digital follow-up strategy featuring a webinar and multi-day challenge series that educated participants on tax savings and wealth strategies, driving high-ticket sales conversions. We built a high-converting email and text funnel to nurture leads from interest to purchase, while optimizing data collection from Invest Fest attendees to strengthen the follow-up pipeline. Additionally, we leveraged event footage and testimonials for a high-performing retargeting campaign and tracked engagement, conversions, and revenue impact at every stage to maximize results.
ATTENDEE Testimonial
"I came to Invest Fest looking for financial knowledge, but Ms. Business’s booth was the highlight. She broke things down in a way that made sense, and I immediately signed up for the challenge series."
"The webinar was a game-changer for me. I have never felt so confident about handling my taxes and finances. The challenge made me take action immediately, and I am already seeing results."
10,000+
high-intent leads for follow-up offers.
1.5 Million
Social media impressions from branded event content
25,000+
sign-ups for the webinar